Canadian basketball star Shai Gilgeous-Alexander has been unveiled as the face of YSL Beauty's new men's fragrance, Myslf Absolu.

The Oklahoma City Thunder player commented 'What excites me most is working with a brand that is known for being the pinnacle of luxury, edge and confidence. I've admired YSL Beauty in its capacity as a legendary, boundary breaking brand since I was young, shopping with my mom. To now be part of that legacy feels not only like an honour and a privilege, but true to who I am'.